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Viral Fashion

Fashion + Politics + Ethical + Sustainable

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Fashion is often used in political campaigns to activist movements. Clothing can be used to highlight issues, as a signpost for our view on an issue or as a form of engagement with culture. The way we dress could also be used to suggest authority, moral value, wealth and status. Fashion can maintain and deepen inequality, but it also has the potential to challenge power and highlight inequality or alternative viewpoints. What one wears, how one wears it and when one wears it constitutes expressions of degrees of social freedoms and influences.


Ethical Fashion seeks to create non-exploitative working conditions. This means paying the workers a good wage and creating an appreciative, non-discriminative, safe and hygienic environment. It is about designing and manufacturing clothes in a way that cares for people and communities, making sure of fair treatment from cotton seed to the finished garment.


Sustainable fashion is focused on the environment. It is about ensuring that the industry does not contribute to environmental degradation. Specifically, this means the way textiles are made, the materials used, the quality standards applied, upcycled/ recycled materials, and any packaging or branding. It is also focusing on energy-saving initiatives, treatment of wastewater, microplastics and pollutants and offset any environmental damage.

Make your own Tote Bag

Thing you need: Iron Ironing board Sewing machine Thread 3x - 50x52 cm sheets of Cotton Fabric Paper Plastic Wrap Baking Paper Tote bags...

Fashion trends

Trends? #unfollow HISTORY The first thing to acknowledge is that the concept of a trend, or the idea of changing your look regularly, has...

Tips on sustainable fashion

Australians have a great appetite for shopping. Our per capita consumption has exceeded that of most other countries. This is nothing to...

Politics is fashion.

We have all heard the saying actions speak louder than words, now comes a time in the 21st Century where clothes can speak for us....

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